There is no doubt Amazon dominates the e-commerce market, especially the fashion market. The company has been very successful in selling high-quality clothes thanks to their access to top brands and efficient shipping services. Due to this, they can cut out the middlemen who make the prices of the products more expensive. This, therefore, makes it cheaper for individuals to buy from Amazon than buying from the stores. Some companies are already giving Amazon a run for their money. One such company is the Fabletics.
Fabletics is an activewear company that is subscription based. The company has achieved a lot of success since it was launched in 2013. Kate Hudson, a Hollywood actress, co-founded the company with her colleague. Kate has utilized her fame and her social media marketing skills to grow Fabletics, which has led to an average growth rate of 35%.
The company has utilized its ability to bring innovative ideas on board to retail stores via the sixteen stores that are spread across the United States. The firm has achieved a lot of success, and it is set to open some more stores in the coming days. Here are some of the major reasons why the company has been able to achieve immense success in a short time.
- Innovative data analysis
It is no longer a secret that most of the e-commerce fashion companies are using internet metrics to calculate their product offerings and create a marketing strategy. Fabletics activewear Company is doing this in an entirely new way. The company collects data from the people who shop online on their website and use to come up with unique products.
All the 16 fabletics stores collect localized data and use it to their stocking which helps them to reduce the number of products that sit on the shelves without being purchased. This has helped to increase efficiency for the company.
- The subscription-based program
This program has significantly contributed to the success of Fabletics. A huge number of the people who shop at the Fabletics stores are either current subscribers or future members. The company lets their members choose something in the physical store, and then they go home and purchase it online. This strategy helps to prevent showrooming which occurs when an individual visits a physical store and then goes home to look for a lower price from other stores.
- Provision of high-quality products at an affordable price
One of the main reasons why Fabletics has achieved a positive growth trend is due to the high number of returning clients. The customers who shop at Fabletics stores are assured of high-quality products at an affordable price.
- Marketing strategy
Fabletics has made significant changes to their advertising and marketing strategies. The company is utilizing crowd as their primary marketing strategy. Through this strategy, Fabletics has managed to get to millions of social media users to educate them about their products and their stores. This has significantly boosted their sales and also increased product awareness amongst their customers.