When it comes to notable names in the activewear industry, Fabletics is a company that has managed to stand out. In the few years that the company has been in business for, they have managed to beat some of the long-standing competitors in the field. Fabletics was founded in 2013 by Hollywood celebrity, Kate Hudson. Kate is widely regarded as a fashion icon, who also has a side that believes in focusing immensely on personal fitness. She decided to launch her brand of fitness clothing and leisurewear designed to be extremely comfortable, and fashionable. Today, Fabeltics stands out for being a brand that knows what women want from their gym clothing and believes in offering them something akin to that idea. The brand has broken records and has taken over the online shopping experience that one has when they go to buy clothing.
Online shopping has become one of the most sought after ways to buy clothing, but there is minimal scope for significant improvements to the experience that one has. Even so, the brand decided that it was something they would have to do to attract a large pool of customers. They wanted to make the online shopping experience as close to a real experience as possible, like the ones that people have when they physically visit a clothing store. To assist their customers with the process of shopping, the brand decided to give their customers something akin to a shopping assistant, to help them pick the right products to buy. To do this, the name integrated some of the most technologically advanced AI into their site. This AI is meant to read the customer’s shopping trends and offer them clothing options that they would like. When coming to buy clothing on the Fabeltics website, customers won’t have to scroll through hundreds of products endlessly. Instead, they are given options based on what they would potentially like. More often than not, this has helped customers find the kind of clothing that they would want to buy, which has turned out to be brilliant for the brand. They have managed to give customers a much better shopping experience that they would not be able to get elsewhere, which keeps the customer base of Fabletics growing.
For something as simple as the way customers buy their products, Fabletics wanted to do something unconventional. The brand decided that they would only sell their clothing through the online subscription system that they had in place. This system made it so that customers could receive sets of clothing every month in a few easy steps. Usually, people don’t log onto online shopping websites often because of their busy schedules and end up buying exceptionally rarely. This enables the customer to get the latest trends efficiently, and more efficiently, cutting down the time that they spend searching significantly. Because the brand knows that people come back to their store every month, they have made it a point to always have the latest styles on the market in their online store.