For people looking to invest in the eCigs industry one up and coming company offers a good opportunity. O2Pur is a newer company which differentiates itself from the big players in the industry in a few ways. One, they offer a premium experience. Two, as they are smaller they are much more nimble and able to swiftly adjust to changing consumer tastes. Three, they effectively market their products using social media such as Twitter and Facebook.
The eCigs industry has been consolidating in recent years. It is now dominated by three old-school tobacco firms. These three companies are British America Tobacco, Reynolds-American, and Philip Morris International (which is owned by the even bigger Altria). They have purchased a number of independent eCigs companies. The problem with these companies, though, is that they are huge multinational companies so they are very slow to react to markets and consumers changing what they want. Additionally, they market using old tactics which are no longer really that effective. That leads a great opening for smaller companies like O2Pur to exploit.
Through their online store O2Pur offers three premium vape pens to their customers. These their standard battery version, super battery version, and a variable voltage version which provides the best vaping experience. These cost from $29 to $76 dollars but their website offers a 50% off code which is “GRAPE”. They also, of course, add all of the peripheral items ones might need to use such as super coils, micro USB chargers, wall adapters, and carrying cases.
A new product O2Pur is now offering due to consumer demand is nicotine salts e-liquids. Many people says that salts make vaping faster, cleaner feeling, as well as better tasting. These come in three popular flavors which are caramel apple, cheesecake, and island breeze. Each bottle costs $14.95 but they have a “special offer” where consumers can get three bottles for just $29.90.
They keep their Facebook page updated with all the latest news and offers they have. They also post articles about the vaping culture. This includes their new nicotine salts and how they differ from regular vaping juices.