Branding is mostly discussed in esoteric situations that contribute to the obscurity of its primary significance. To simply state the importance of branding, a company’s brand is its money machine. A brand authorizes an individual to command premium charges for the product sold. This is because the particular brand is an added value that permits premium pricing. A brand’s name is a company’s store of value. When it comes to selling a brand, advertising plays a key role. An excellent advertising agency invests in building the brand’s name. It is vital for the company to invest in a well-known advertising agency that has a track record of success. Mullen Lowe of Brazil exudes such characteristics.
Mullen Lowe is an international branding and advertising agency. Since its establishment by Jose Henrique Borghi, Mullen Lowe has crafted and perfected the art of bringing a client’s idea to life. With several long arms in the marketing industry, Mullen Lowe is in a position to deliver a powerful blow into several hearts through one bold vision that defines the demands of a client. This is a unique agency that has paved the way for many brands in different sectors. From a small merger of like-minded agencies to being an international brand, Mullen Lowe through Jose Borghi’s insightful leadership has executed growth in business. Mullen Lowe combines complementary capabilities with vast entrepreneurial experience to deliver excellent branding results. Mullen shares the vision of innovative international marketers. The team is designated to build company brands to customer’s satisfaction.
Jose Borghi is the founder and chief executive officer of Mullen Lowe. Jose is a skilled entrepreneur who combines his talent for marketing and business to deliver excellent results. Borghi’s career began at Standard Ogilvy. He quit the company to join Erh Ray in founding an advertising agency by the name Borghi Lowe. He later sold his shares to Mullen and Partners to form Mullen Lowe Brasil.