Fabletics: Implementing Technology To Draw In Customers And Make Online Shopping Easier

When it comes to notable names in the activewear industry, Fabletics is a company that has managed to stand out. In the few years that the company has been in business for, they have managed to beat some of the long-standing competitors in the field. Fabletics was founded in 2013 by Hollywood celebrity, Kate Hudson. Kate is widely regarded as a fashion icon, who also has a side that believes in focusing immensely on personal fitness. She decided to launch her brand of fitness clothing and leisurewear designed to be extremely comfortable, and fashionable. Today, Fabeltics stands out for being a brand that knows what women want from their gym clothing and believes in offering them something akin to that idea. The brand has broken records and has taken over the online shopping experience that one has when they go to buy clothing.


Online shopping has become one of the most sought after ways to buy clothing, but there is minimal scope for significant improvements to the experience that one has. Even so, the brand decided that it was something they would have to do to attract a large pool of customers. They wanted to make the online shopping experience as close to a real experience as possible, like the ones that people have when they physically visit a clothing store. To assist their customers with the process of shopping, the brand decided to give their customers something akin to a shopping assistant, to help them pick the right products to buy. To do this, the name integrated some of the most technologically advanced AI into their site. This AI is meant to read the customer’s shopping trends and offer them clothing options that they would like. When coming to buy clothing on the Fabeltics website, customers won’t have to scroll through hundreds of products endlessly. Instead, they are given options based on what they would potentially like. More often than not, this has helped customers find the kind of clothing that they would want to buy, which has turned out to be brilliant for the brand. They have managed to give customers a much better shopping experience that they would not be able to get elsewhere, which keeps the customer base of Fabletics growing.


For something as simple as the way customers buy their products, Fabletics wanted to do something unconventional. The brand decided that they would only sell their clothing through the online subscription system that they had in place. This system made it so that customers could receive sets of clothing every month in a few easy steps. Usually, people don’t log onto online shopping websites often because of their busy schedules and end up buying exceptionally rarely. This enables the customer to get the latest trends efficiently, and more efficiently, cutting down the time that they spend searching significantly. Because the brand knows that people come back to their store every month, they have made it a point to always have the latest styles on the market in their online store.

Fabletics utilize Crowd to leverage on the high number of social media users.

There is no doubt Amazon dominates the e-commerce market, especially the fashion market. The company has been very successful in selling high-quality clothes thanks to their access to top brands and efficient shipping services. Due to this, they can cut out the middlemen who make the prices of the products more expensive. This, therefore, makes it cheaper for individuals to buy from Amazon than buying from the stores. Some companies are already giving Amazon a run for their money. One such company is the Fabletics.


Fabletics is an activewear company that is subscription based. The company has achieved a lot of success since it was launched in 2013. Kate Hudson, a Hollywood actress, co-founded the company with her colleague. Kate has utilized her fame and her social media marketing skills to grow Fabletics, which has led to an average growth rate of 35%.


The company has utilized its ability to bring innovative ideas on board to retail stores via the sixteen stores that are spread across the United States. The firm has achieved a lot of success, and it is set to open some more stores in the coming days. Here are some of the major reasons why the company has been able to achieve immense success in a short time.


  1. Innovative data analysis

It is no longer a secret that most of the e-commerce fashion companies are using internet metrics to calculate their product offerings and create a marketing strategy. Fabletics activewear Company is doing this in an entirely new way. The company collects data from the people who shop online on their website and use to come up with unique products.


All the 16 fabletics stores collect localized data and use it to their stocking which helps them to reduce the number of products that sit on the shelves without being purchased. This has helped to increase efficiency for the company.


  1. The subscription-based program

This program has significantly contributed to the success of Fabletics. A huge number of the people who shop at the Fabletics stores are either current subscribers or future members. The company lets their members choose something in the physical store, and then they go home and purchase it online. This strategy helps to prevent showrooming which occurs when an individual visits a physical store and then goes home to look for a lower price from other stores.


  1. Provision of high-quality products at an affordable price

One of the main reasons why Fabletics has achieved a positive growth trend is due to the high number of returning clients. The customers who shop at Fabletics stores are assured of high-quality products at an affordable price.


  1. Marketing strategy

Fabletics has made significant changes to their advertising and marketing strategies. The company is utilizing crowd as their primary marketing strategy. Through this strategy, Fabletics has managed to get to millions of social media users to educate them about their products and their stores. This has significantly boosted their sales and also increased product awareness amongst their customers.

Lime Crime and Scandal are Turning Heads

Makeup for many is more than just looking good. It’s a lifestyle. Makeup is the way that we express ourselves. Makeup is the way we feel confident in ourselves when we’re having an off day. Most importantly, makeup is something that many of us rely on each and everyday because it’s simply become part of our lives. Those who love makeup, understand the importance of buying high-quality and long-lasting makeup. That’s why it’s crucial to purchase from a company that is committed to creating makeup that we can enjoy. They put the time and effort in because they understand that we’re worth it. A makeup company that epitomizes that is Lime Crime.


Lime Crime has been around for almost ten years and it’s easy to see why. The founder Doe Deere noted that there wasn’t enough variety int he stores. Therefore she launched her own line of cruelty-free products. Lime Crime has literally every product imaginable in every different color. Their specialty seems to be their line of lip products. Doe Deere loves bright colors and that’s why Lime Crime has a whole slew of Velvetines. Velvetines are long lasting lip stains. They glide on lips smoothly, stay in place, and are such a vibrant color. They come in pinks, reds, blues, purples, browns, blacks, and more! They literally have a lip color for every season, holiday, and basically day.


Recently, Lime Crime has added a new and fun color. According to PRNewswire, that color is Scandal and it’s sure to be a hot commodity! Scandal is a rich-purple violet hue. It’s unlike any before. The founder of Lime Crime recommends pairing it with some black liner for a bold look! This color is unique and exotic without being too over the top. Scandal is the perfect color to wear whether going into the office or out for the night. It’s bossy and beautiful. Like all other products, Scandal is made with the same long lasting formula. Once Scandal hits your lips, it’s time to show it off to the world for the day. Overall, every product Lime Crime comes out with is a hit!

Fabletics Was Designed for Convenience

The idea that was behind Fabletics is that they make a product that will be able to cater to people who have a busy life. They want to make sure that even very busy people have the chance to make sure that they look great while they are working out or doing their daily chores. They believe that everyone should be able to do great work while looking great and not having to spend a ton of time or money. That is what they have done with the brand that they have created in the fashion and sports industry.

While not everyone thinks that they need to do hard work, there are many people who work out to get their physical fitness in peak shape. This is something that people must do to maintain a healthy lifestyle and it is important that people make sure that they are doing the most when it comes to their health. It is always a good idea for people to make themselves feel more comfortable while they are working out and that often starts with them being able to do things with the proper equipment including clothing.

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In the past, working out was all about functionality. This is great for most but some people like to feel pretty while they are working out. They may be more motivated to do work and do other things when they have a great outfit to look forward to. Fabletics does this for everyone who wants the chance to have a great outfit to work out in. They go a step further and provide their clients with 12 different great outfits for them to be able to use while they are working out so that they can get the most out of the experience.

Not everyone has the time that they need to be able to go shopping each month. Because of this, people may be forced to use clothes that are tattered or torn, that don’t fit or that simply are hard for people to wear. They may not feel like going to the store or even online shopping for workout gear. Fabletics takes care of this, too. They want to make sure that their clients never have to step foot into a store if they don’t want to. They even offer a service that allows the clients the chance to have their clothes picked out for them by a personal shopper.

Most people would assume that these services would be very costly for them because they want to make sure that they are getting the most out of it. This is not the case. People who use Fabletics are actually able to save money on their workout gear. The clothes that are created by Fabletics are high-quality and would normally cost much more money. Fabletics makes it so that people get the clothes, the experience and the service for a fraction of the cost of what it would be in a brick and mortar type of store.

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From Pens To Erasers

Wengie offers a few hints about ways to use objects in the home that you probably haven’t thought about, such as holes on cooking utensils and even the lid of a ballpoint pen. There is a little hole next to the camera on the back of your phone. Many people don’t know what it’s for, and Wengie thought that it was a vent to keep the phone cool. The small hole is actually a microphone. It enhances your speech while you’re talking on the phone to make it easier for the other person to hear you. It takes away the ambient noise around you.


The hole in a pen lid is to stop kids from choking to death if they accidentally inhale the lid or the pen. There are about 100 people who choke to death on pen lids each year because they bite on them while they are at a desk or writing. If the lid is swallowed, the lid will allow air to flow through the hole so that the person doesn’t choke. There are erasers with a white side and a blue side. The blue side is for rubbing out pencil marks on graph paper that is a little thicker than standard notebook paper. Using the white side on this kind of paper will smudge the pencil before it goes away. The blue side will simply remove it without any kind of smudging, preventing any kind of messes that might be made on the paper so that you can start drawing or writing from scratch.

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Life Hacks By Wengie

Wengie is all about using life hacks. She has quite a few for skin care and making sure the hair stays healthy as well. These are hacks that are easy to use every day and involve items that are probably found in the home so that you don’t have to go out and buy anything from the store.

When you’re shirts start looking old because of washing and drying them several times, you can use a shaver to remove the lint that has built up on the surface. This can help keep some of the rashes that develop on the skin under control as the lint can sometimes linger behind once the clothing is removed. Save your nails while taking off a key from a key ring by using a staple remover. Use the remover along the edge of the ring to take the key off without breaking the nails.

If you have a habit of not folding your clothes after they come out of the dryer, then put them on your bed so that you’re forced to put them away before going to sleep. A good night’s sleep is important for healthy skin and a healthy body. When you take out your trash, you might see that there are liquids in the bottom of your can. Place newspapers in the bottom of your trash bag that will soak up any liquids that are thrown away. A marker can be used on the shower handle to mark the spot where you get the perfect shower temperature so that you aren’t waiting for the water to get warm in the morning.


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Fabletics Creates Casually Classy Evening Wear

If you want to go out after work or on the weekends and catch up with friends, but just can’t seem to find an outfit that is both stylish and comfortable, you’re not alone. Luckily, actress Kate Hudson could have the answer to your fashion woes. Hudson is the co-founder of Fabletics, and the company has recently debuted a line of athleisure dresses. These new pieces are perfect for the active women who wants a polished evening look.

Hudson recently talked to about the debut of athleisure wear from Fabletics. The company has also recently introduced a line of swimsuits made from durable activewear material. The swimsuits are ideal for women who want to work out and relax at the beach all in one day without having to change their attire.
Read more on: Kate Hudson Fabletics Interview 2016

When Marie Claire asked Hudson how she and the Fabletics team came up with the idea to create evening wear that is comfortable yet flattering. Kate shared that the debut signaled a natural progression in the Fabletics line, and that the company is committed to continue providing great wardrobe options for active women.

Hudson even stated that she’d wear one of the Fabletics athleisure dresses on a date, since the pieces are sophisticated yet easy to wear for long periods of time. Kate even says that many of the pieces can be worn to the office as well.

While the clothing in the new Fabletics athleisure line are designed for working out, they are made from the same fabrics as activewear. This means the clothing is easy to move in, which is a definite plus for women who walk a few blocks on their lunch breaks or need to run to catch a cab. A few of the pieces even have built-in sports bras for additional support. Hudson explains that she wants Fabletics to have the feel of designer clothing from designers like Herve Leger and Alaia, which make dresses to give women a flattering silhouette.

Fabletics is available on the JustFab website, where customers can sign up for a monthly subscription to receive Fabletics wear.