Doe Deere is well known among fashion and makeup executives for her work with the successful Lime Crime brand which has been instrumental in building a positive body image among women around the world. Doe Deere has taken the time to explain how her own family had a tough time when they first arrived in New York from their home in Russia through no fault of their own.
Doe Deere and her family arrived in New York City when the founder of Lime Crime was just 17 years old and her mother moved the family to the U.S. in search of a better life. Fast forward 20 years and Doe Deere sits at the head of an internationally-renowned cosmetics line developed with the aid of a vegan and cruelty-free approach to creating an Online business. The entrepreneur wants everybody to know the U.S. was a distant dream when her family first began considering a move to America which Deere believes was the first step to her achieving her dream of long-term success in the fashion industry.
Upon arriving in the U.S., the family found their mother’s school records were taking longer than expected to arrive in the U.S. from Russia meaning she was unable to find work as an accountant. Eventually, the series of cleaning jobs undertaken by her mother proved too little for the family to survive in The Big Apple and they were forced to enter a homeless shelter.
It was during her time living in the shelter on Lexington Avenue, Manhattan, Doe Deere began creating the sketches which would one day win her a place at the Institute of Fashion in New York. Doe Deere believes the time she spent living and working in New York City and the struggles that formed her work ethic were important in helping her achieve the international success she found with Lime Crime.